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Exposing the Hidden Crisis of Child Malnutrition

On 15^th February, Save the Children launched a new report, ‘A Life Free From Hunger’, exposing the hidden crisis of child malnutrition. With media coverage all over the world, events, policy discussions and a massive social media presence via our first 12 hour tweet chat, we started to highlight the hidden crisis of child malnutrition.

“We must end the hidden tragedy of stunting, which affects 200 million children.  Food and nutrition security are high on my action agenda for the next five years.  I urge all partners to do their utmost to rise to this challenge. Together, we can unlock the potential of current and future generations.” UN Secretary-General, Ban Ki-Moon

Highlights included:

• Our first non-stop global tweet chat highlighted the #hiddencrisis with a tweet reach of over 5 million people. It started at 5.30GMT with a celebrity chef in Australia and finished in Brazil. Organisations like @WHO, @UN and @ONECampaign have been helping us spread the world. Media and the social media community have been reporting on our social media innovation. See the highlights of the day here.
• Economist Jeff Sachs, ambassadors, model Sara Ziff and policy makers attended an event in New York. You can watch a recorded live stream of the event here
• Chefs from the Asian Food Channel (with an audience of 45 million) spoke about nutrition from Singapore
• Directors of partner organisations PMNCH, WHO and Save the Children’s Global Campaign Director Patrick Watt addressed a policy roundtable in Geneva. You can watch a recorded live stream of the event here.
• Supporters signed the nutrition pledge in Pakistan
• A petition of 23,000 signatures is handed over to the Ministry of Health in South Africa
• Children councillors were interviewed by journalists and MPs in Tanzania
• Celebrities Natasha Kaplisky and Myleen Klass highlighted the need to tackle malnutrition at UK launch
• Bollywood actor Kapoor Kunal visited nutrition programmes with Rajastan Health Minister as CEOs Jasmine Whitbread and Thomas Chandy launched the report with Chief Minister in Delhi, India
• The Ministry of Health launched the report at policy and media event in Liberia
• There has been significant media coverage of the issue of child malnutrition. The news made front page in UK’s Independent and Norway’s Dagsavisen newspapers. Major wires and news networks such as Aljazeera, AP, AFP, Reuters AlertNet, EFE and BBC World Asia and Africa picked up the story, as well as media in Australia, Canada, Bangladesh, Finland, France, Germany, India, Ireland, Kenya, Liberia, Malawi, Malaysia, Pakistan, Portugal, Russia, Singapore, South Africa, Spain, Sweden, Tanzania and USA. There was also radio debates in Afghanistan – see this photo of our nutrition expert talking on Afghanistan’s biggest radio network.

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